Subway swallows furniture, legal aid and auto sales TV ads to promote new range - NewsBreak

Subway is riding on the coattails of lesser-known brands to promote its refreshed sandwich range, on the premise that its ads are too big for a single spot. Rather than restrict itself to a standard 30-second slot, the sandwich franchise is collaborating with Bob's Discount Furniture, The Law Offices of Jacob Emrani and Galpin Motors for a series of ad invasions that eat into the marketing of others, extending Subway's screen time in the process.